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Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers

by Daisy Mojares | Apr 24, 2018 | Volume 25 No. 1

Authors: Renee Kim, Dong Hyun Yoon, Yan Chao, and Noctan Dang

Brand-Celebrity Match and Its Impact on Advertising Effectiveness

by Daisy Mojares | Apr 24, 2018 | Volume 25 No. 1

Author: Aditya S. Mishra

Customer Store Loyalty Determinants: A Case of the Czech Republic

by Daisy Mojares | Apr 24, 2018 | Volume 25 No. 1

Authors: Inna Čábelková, Boris Pogorilyak, Wadim Strielkowski, Václav Stříteský and Radek Tahal

The Influence of Unrelated Diversification and Ownership Structure on Firm Value: Evidence from Philippine Conglomerates

by Daisy Mojares | Apr 24, 2018 | Volume 25 No. 1

Authors: Rorian Pratyaksa, Rosanina A. Sayoc, Mika M. Koga, and Michael Dominic O. Siy

The Three Factors of Creativity Management: Visual, Number, and Word Creativity

by Daisy Mojares | Apr 24, 2018 | Volume 25 No. 1

Author: Junius W. Yu

Did Indonesian Political Economic Reform Reduce Economic Growth Disparities Among Regions?

by Daisy Mojares | Apr 24, 2018 | Volume 25 No. 1

Authors: Abd. Jamal, Said Muhammad, Raja Masbar, and Aliasuddin

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