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Market Sensing Capability and Product Innovation Advantages in Emerging Markets: The Case of Market Entry Quality and Marketing Performance of Batik Industry in Indonesia

by Daisy Mojares | Apr 26, 2018 | Volume 27 No. 1

Authors: Gita Sugiyarti & Elia Ardyan

Market Sensing Capability and SMEs Performance: The Mediating Role of Product Innovativeness Success

by Daisy Mojares | Apr 24, 2018 | Volume 25 No. 2

Author: Elia Ardyan

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