Burawat Piyachat
Rajamangala University of Technology Thanyaburi, Thanyaburi, Pathumthani, Thailand
piyachatbu@gmail.com

Kuntonbutr Chanongkorn
Rajamangala University of Technology Thanyaburi, Thanyaburi, Pathumthani, Thailand

Mechinda Panisa
Rajamangala University of Technology Thanyaburi, Thanyaburi, Pathumthani, Thailand

Year: July 2014
Volume: 24 No. 1
Pages: 59-72

Abstract:

The purpose of this study is to test the relationships among employer branding, employee engagement, and discretionary effort via the effect of employee expectation. A survey was conducted with 1,349 current employees working in Thai petroleum industry. The results indicated that there were strong positive relationships between employer branding and employee engagement, employee engagement
and discretionary effort, employer branding and discretionary effort, employer branding and employee expectation, and employee expectation and employee engagement. The results further indicated that there was a partial effect of employer branding on employee engagement through employee expectation, while there was also a partial effect of employer branding on discretionary effort through employee engagement.