FROM THE EDITOR
Marites M. Tiongco
Managing Editor
RESEARCH ARTICLES
Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers
Authors: Renee Kim, Dong Hyun Yoon, Yan Chao, and Noctan Dang
Brand-Celebrity Match and Its Impact on Advertising Effectiveness
Author: Aditya S. Mishra
Customer Store Loyalty Determinants: A Case of the Czech Republic
Authors: Inna Čábelková, Boris Pogorilyak, Wadim Strielkowski, Václav Stříteský and Radek Tahal
The Influence of Unrelated Diversification and Ownership Structure on Firm Value: Evidence from Philippine Conglomerates
Authors: Rorian Pratyaksa, Rosanina A. Sayoc, Mika M. Koga, and Michael Dominic O. Siy
The Three Factors of Creativity Management: Visual, Number, and Word Creativity
Author: Junius W. Yu
Did Indonesian Political Economic Reform Reduce Economic Growth Disparities Among Regions?
Authors: Abd. Jamal, Said Muhammad, Raja Masbar, and Aliasuddin
A Decade of Reforms in the Philippine Power Sector: A Price-Concentration Analysis on the Whole Sale Electricity Spot Market
Author: John Lourenze S. Poquiz
The Joint Estimation of Filipino Child’s Participation in Schooling and Employment and New Stylized Facts on the Philippine Child Labor Situation
Author: Cesar C. Rufino
Catastrophic Disasters as Opportunities for Sustainable Reconstruction: The Case of Typhoon Yolanda
Authors: Andrea L. Santiago & Fernando Y. Roxas