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Volume 25 No. 1

FROM THE EDITOR

Marites M. Tiongco
Managing Editor

RESEARCH ARTICLES

Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers

Authors: Renee Kim, Dong Hyun Yoon, Yan Chao, and Noctan Dang

Brand-Celebrity Match and Its Impact on Advertising Effectiveness

Author: Aditya S. Mishra

Customer Store Loyalty Determinants: A Case of the Czech Republic

Authors: Inna Čábelková, Boris Pogorilyak, Wadim Strielkowski, Václav Stříteský and Radek Tahal

The Influence of Unrelated Diversification and Ownership Structure on Firm Value: Evidence from Philippine Conglomerates

Authors: Rorian Pratyaksa, Rosanina A. Sayoc, Mika M. Koga, and Michael Dominic O. Siy

The Three Factors of Creativity Management: Visual, Number, and Word Creativity

Author: Junius W. Yu

Did Indonesian Political Economic Reform Reduce Economic Growth Disparities Among Regions?

Authors: Abd. Jamal, Said Muhammad, Raja Masbar, and Aliasuddin

A Decade of Reforms in the Philippine Power Sector: A Price-Concentration Analysis on the Whole Sale Electricity Spot Market

Author: John Lourenze S. Poquiz

The Joint Estimation of Filipino Child’s Participation in Schooling and Employment and New Stylized Facts on the Philippine Child Labor Situation

Author: Cesar C. Rufino

Catastrophic Disasters as Opportunities for Sustainable Reconstruction: The Case of Typhoon Yolanda

Authors: Andrea L. Santiago & Fernando Y. Roxas

THE CONTRIBUTORS

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